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Business Branding

Updated: Sep 2, 2020

Here are a few simple, time-tested tips:

  • Get a great logo. Place it everywhere.

  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand.

  • Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your employees wear.

  • Create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the business mission statement.

  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.

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