Updated: Sep 2, 2020
Here are a few simple, time-tested tips:
Get a great logo. Place it everywhere.
Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand.
Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your employees wear.
Create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the business mission statement.
Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.