Updated: Sep 2, 2020
Think about when you want to add spice to your home but don't want to spend a lot of money to do it so you add a pillow here and change the curtains BAM! The home looks different. This is the same thing that you have to do when refreshing your business.
Sometimes, often times businesses have to take a step back and re-examine their entire brand. This may initiate a market change or maybe just a website re-image. Chane is not always negative but needed.